The man behind CarOpinion and AEM is Paul Blank, who has always been a car enthusiast, involved in many aspects of motoring.
He has a BA in Industrial and Product Design and had turned his skills to creating some fascinating car conversions several years ago. His first business was Automagination, specialising in accessories and conversions for upmarket cars. Automagination was the Western Australian Distributor for brands including Momo, Recaro, Zender, AMG, BBS, Zymol and many others.
Designed by Paul, the Automagination Range Rover Convertible was one of the company’s best known products, with fourteen examples having been built. Automagination also made several BMW E21 3-series convertibles to its own unique design.
Many Mercedes-Benz, BMWs, Jaguars and Porsches also got the Automagination treatment over the years the company existed – ranging from dramatic to subtle conversions. He also part-owned and helped establish Autostrada Imported Wheel Centre during this period.